Understand Turas users
User experience (UX) research is the study of users and their requirements. It is a critical part of the UX design process. To design truly user-centred products you must carry out user research. It is essential to carry out this research with real users of the product.
We look at both attitudinal and behavioural research, using a variety of methods, including:
- usability studies
- contextual inquiry
- A/B testing
- analytics
- online surveys
- interviews
- workshops
- card sorting
Qualitative and quantitative research
UX research can be split into qualitative or quantitative subsets.
Qualitative
- subjective
- small sample sizes
- requires hands-on facilitation
- user behaviours and attitudes are gathered directly
Quantitative
- objective
- larger sample sizes
- can be run in a more hands-off manner
- user behaviours and attitudes are gathered indirectly
Need help with user research?
If you are working on a Turas product and require some user research, get in touch with the User Centred Design team and we can discuss your requirements. We will do our best to help and guide you.